This is largely because it allows anybody to post an online video for the world to see. Brittany Wong also believes that YouTube helps to allow people get discovered. In addition, an article published in 2011, believes that YouTube has changed the music industry citing three ways YouTube allows people to listen to the native music of India, for example, and other regions which would otherwise be difficult to discover. in terms of our revenue from this category”.
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It's up almost 80 percent for us year-over-year in the U.S. Moreover, Rio Caraeff, who heads up Universal’s digital group described YouTube as a “revenue stream, a commercial business. Chris Maxcy, YouTube’s partner development director stated that “YouTube is the ideal place for labels to promote music and for fans to discover new artists and old favourites”. This has most particularly been seen through the platform of YouTube. The growth of internet video has provided a platform to help elevate the music industry.
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The importance of video in the music industry Saying that, the formation of Vevo has aided YouTube in terms of issues with the music industry by allowing artists/labels to get a share of revenue. The issues can be seen by the fact that since 2007, YouTube has paid out one billion dollars to copyright holders. In the past, YouTube has also faced issues with the music industry over users publishing videos without the permission of the music industry. For example, in December 2013, many YouTubers who published footage of video games for either review or tutorial purposes were punished and crippled by copyright claims. YouTube has also faced issues surrounding copyright. Another example of a copyright issue which occurred to online streaming was when uStream were sued by a boxing promoter in August 2009 for allowing 2,337 users to view a broadcast of the fight Roy Jones Jr. As a result, streaming website Justin.TV partnered with content matching service Vobile in order to filter out infringing material.
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Rights-holders face the challenge of content, which includes audio, TV shows and sporting events, being streamed live to the public. This infringes on the issue of copyright. Many other companies such as BBC (with iPlayer), ITV (with ITV Player) and Channel 4 (with 4oD) have made use of internet video to allow users to livestream content, or watch on demand later.īoth live streaming and internet videos have faced controversy in recent years, largely because it is extremely difficult to access all the live-streams which show particular events. This shows that one of the largest entertainment companies was willing to adopt to a live streaming/internet video model in order to support their business. However, in February 2014 they launched a 24/7 streaming network charging $9.99 per month in order to get access to every "special event". Previously the WWE’s business model involved receiving huge numbers of pay-per-view buys for special events hosted once per month and charging approx. Ī sign of the growth of importance of internet video live streaming refers to the change in business model of the World Wrestling Entertainment (WWE). A study conducted by SocialMediaExaminer supports this hypothesis using YouTube as a particular example. Whether that be potential customers on laptops, smartphones, tablets, and smart TVs. This is largely because platforms such as YouTube provide a cheap, and usually free, means to access millions of users. Live streaming has also been used as a means of promoting exposure for a particular product or business. A key example of this is that in 20, during the Presidential election, the debates between the two candidates were live-streamed on YouTube. This is when particular events are streamed using a live form of internet video. Live streaming is another important aspect of internet video.